The brand name Nihilux comes from the ideology of nihilism, which typically gets a bad reputation. Most people take it as "nothing matters, so why bother with anything." We took it the opposite way: if life means nothing, you're free to throw out every expectation that was never yours. That's what Nihilux is built on.
Our founders found the concept in different ways, Sam in a sociology class and Jorge through a book he was reading. They linked up over the idea and built a brand around it. Sam handles the website, strategy, and analytics. Jorge handles logistics, marketing, and the creative side.
